Your Listing Business Needs Three Streams
Your Listing Business Needs Three Streams
If all your listings come from one place, you do not have a stable business.
You have one fragile pipe—and when it dries up, panic sets in.
Every listing agent should have at least three active listing streams. For example:
Your sphere of influence
Probate attorneys and estate professionals
Expired listings or out-of-area owners
No single stream will produce results every week. Your sphere may go quiet. Expireds may slow down. A relationship with a probate attorney may take months to produce a listing.
But when three streams are working together, your pipeline becomes much more predictable.
Here is where agents mess this up: They try ten different strategies for two days each. Nothing works because they never stick with anything long enough.
Instead, choose three listing streams that fit your strengths. Then create a daily Minimum Standard for each one.
That could mean five sphere conversations, three professional introductions, and five expired-owner contacts each day.
Small actions. Three streams. Every day.
That is how you stop wondering where your next listing will come from—and start building a listing business you can count on.
THE Most Important Minimum Standard You Should Have
THE Most Important Minimum Standard You Should Have
