Nike Lost $200 Billion. Here’s the Lesson.

Nike made a huge mistake.

It believed its name was so powerful that customers would follow it anywhere.

Nike pulled products from major stores and pushed shoppers toward its own website and app. But when Nike left those shelves, Hoka, On, New Balance, Adidas, and other brands moved right in.

Nike also relied too heavily on old winners like Air Force 1s, Dunks, and Jordans. It flooded the market, discounted them, and made special products feel common.

While Nike kept selling yesterday’s hits, hungrier brands created new products and built excitement.

The damage has been brutal.

Nike has lost more than $200 billion in market value since its peak.

What does this have to do with your listing business?

Everything.

Never assume your name, experience, or past success will keep sellers coming back.

Your past clients can forget you.

Your referral partners can meet another agent.

Your listing presentation can become stale.

And your competition can get sharper while you get comfortable.

Nike did not lack money, talent, or brand recognition. It lost ground because it stopped doing enough of the things that made it great.

Don’t make the same mistake.

Keep prospecting.

Keep following up.

Keep improving your listing presentation.

Keep building relationships.

Keep finding new ways to serve sellers.

Your reputation may open the door.

But what you do today determines whether you stay in the room.

Chris

Christopher Stafford DRE  01155105 | 30+ year listing agent in San Francisco | Founder, The "Listing Collective"

P.S. Our Listing Pipeline X-Ray will change your listing business. Complete the X-Ray (get it RIGHT HERE) and send it back to me.

Stop Chasing Listings. Start Attracting Them.