Let me tell you about the shiniest object I ever chased.
Years ago, someone told me I HAD to get on a brand-new app. Everyone was doing it. So I spent three weeks learning it. Made some videos. Felt very modern.
Listings I got from it? Zero. Not one.
Meanwhile, the stuff that actually paid me just sat there. Waiting. Like a dog at the door wondering why I stopped feeding it.
Here's what 30 years of selling homes in San Francisco taught me:
The agents making the big money aren't doing more. They're doing less, better.
The top listing agents I know (and I've interviewed 80+ of them) run on three listing streams.
Just three.
They don't chase every new app, funnel, or guru.
They get so good at those three streams that they could run them half asleep.
It looks boring. Same daily habits. Same follow-up. Same people, over and over, until those people think of them first.
That's the whole secret. Boring wins.
If you're busy all day and still don't have the listings to show for it, you probably don't have a talent problem. You have a system problem.
You're spread across ten things instead of mastering three.
Try this today:
1. Write down every place your listings came from in the last 12 months.
2. Circle the top three.
3. Ask yourself, "What am I doing that ISN'T one of these?"
Whatever you find in step 3 is probably where your time is going to die.
Hit reply and tell me: what's the shiny object you keep chasing? I read every reply.
Talk soon,
Chris
Christopher Stafford DRE 01155105 | 30+ year listing agent in San Francisco | Founder, The "Listing Collective"
P.S. Let's talk about your listing business and how you can close 2-4 listings a month GUARANTEED. Set up a time RIGHT HERE.
Stop Chasing Listings. Start Attracting Them.